Infor Customer Relationship Management (CRM) is listed as a Champion in this year's Info-Tech Research Group CRM Suites for Gaming, Hospitality and Leisure Vendor Landscape.
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. For this Vendor Landscape, Info-Tech focused on those vendors that offer broad capabilities across multiple platforms and that have a strong market presence and/or reputational presence among mid- and large-sized enterprises. Product evaluations were based on eight criteria to determine overall standing including features, usability, affordability, architecture, viability, strength, reach and channel. Champions received high scores for most evaluation criteria and offer excellent value. They have a strong market presence and are usually the trend setters for the industry.
Infor was noted for having a strong enterprise platform, application integrations, and relationships within the market. According to Info-Tech, Infor CRM should be on the short list for firms that want deployment flexibility.
"Infor offers excellent integration capabilities with other related software packages, particularly on the guest management/property management and casino integration area. Whether you are looking for a cloud SaaS or on-premise solution, Infor offers an attractive alternative to larger players in the CRM market," said Larry Fretz, Practice Lead for Gaming & Hospitality Research at Info-Tech Research Group.
Infor Customer and Marketing Management solutions, such as Infor CRM, provide organizations with a complete view of their customers at every stage in the marketing and sales cycle, and offer insight from customer feedback and sales analytics in order to fine-tune messaging and create more focused marketing campaigns. Specific to gaming and hospitality, these applications help to acquire, develop, and retain the best guests via personalized communications and actionable data, as well as tailor offers to specific wants.
"A dependable customer and marketing management system is extremely important to any industry looking to provide a more personalized, customer-centric experience. This rings especially true in the gaming and hospitality industry, where organizations need fresh, modern ways to gain actionable guest insights at a time where competition and choices only continue to escalate," said Grant Halloran, Infor CRM global vice president and general manager. "This Champion rating further establishes Infor's position as a leader in the cloud-based CRM market overall, but also demonstrates the value of having a business unit dedicated to hospitality and gaming, to infuse deep industry expertise into all the Infor products in its suite."