Infor has been recognized as a Leader for its Infor Marketing Resource Management solution in the Gartner 2015 Magic Quadrant for Marketing Resource Management (MRM).1
This is the fourth-consecutive year Infor has been positioned in the Leaders quadrant.
The report evaluates vendors based on completeness of vision and ability to execute against key marketing resource management criteria such as innovation, market understanding, vertical/industry strategy and overall product strategy, among others.
According to Gartner, "Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers."
"It's no surprise that marketing environments are more complex than ever before, and successfully overseeing of all the daily happenings, communications, events, budgets, and resources can be challenging, costly and time-consuming," said Grant Halloran, Infor Customer and Marketing Management general manager. "Infor is focused on creating experiences users love, and we believe this is a strength for us in MRM that we plan to keep investing in.
"We've been listed as a Leader for four years running now by Gartner, and we feel it's because we know what our customers need to be successful, and are continuously developing the right tools to stay ahead of industry demands," Halloran said.
Infor MRM helps enable marketers to better capture marketing plans, track activities, manage collaborative production, control budgets and finances, localize print materials, and manage digital brand assets. The application delivers a streamlined user interfaces that leads to higher user adoption rates.
1 Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 2, 2015
About the Magic Quadrant
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