Jerry Leigh of California, a manufacturer of branded and licensed apparel and accessories, has implemented Infor M3 Demand Planner to provide a single, global view to accurately predict and shape customer demand.
Infor M3 Demand Planner allows Jerry Leigh to create budgets and forecasts for both seasonal and nonseasonal designs in a highly customer-driven market with broad product ranges. Information comes in from multiple sources and Infor M3 Demand Planner's powerful statistical forecasting engine generates forecasts to which market intelligence can then be incorporated through a collaborative process to achieve a high level of forecast accuracy.
"Customer demand is extremely difficult to predict without the right technology and process in place. There are so many variables from seasonality, color trends, and competitors that all directly impact the demand for a product," said Bob McKee, Infor Fashion strategy director. "Infor is able to provide the tools needed for the fashion industry to keep inventory levels stable, minimize inventory exposure and deliver the best customer service possible while keeping bottom line results intact."
With Infor M3 Demand Planner, organizations can respond quickly to market changes and fluctuations in supply, and identify and track promotional activity and operational disruptions. Users can predict demand more accurately by moving forecasting down the supply chain and closer to the end consumer.
"Employing the Infor M3 Demand Planner product has given our resort division the ability to better predict future demand. This allows us to reduce our inventory footprint and holding costs, while increasing our inventory turns," said David Gifford, Jerry Leigh Resort Division director of logistics.