TMF Group selected Infor MRM to help drive greater consistency, rigor and visibility across TMF's global marketing campaigns. TMF Group expects the application to help facilitate live feedback to inform marketing strategy and enable reporting back to the executive team.
TMF Group selected Infor MRM following a review of three options. Infor MRM was deemed the best fit, as it could deliver a robust and easy-to-use platform to establish uniformity across a large number of central and regional marketing campaigns.
"As a relatively small team supporting 82 countries, it is crucial that we work together in a collaborative way to maximize the impact of campaigns and ensure data is fed into future campaigns," comments Ian Bennison, TMF Group marketing operations director. "Previously, this was impossible as our regional teams operated disparately.
"Infor MRM enables us to deliver large numbers of consistent campaigns, which are complementary to the overarching strategy, and provides instant data on their impact to allow us the visibility we need to plan, measure and boost success," Bennison said. "Through having complete confidence that Infor MRM is looking after our campaigns, we can spend more time on future planning and adding value to the business."
Infor MRM now supports one central and four regional teams, which create approximately 400 web and email campaigns for 82 countries each year. Key benefits include enabling greater consistency and economies of scale, tighter budget management, and a common reporting environment.
"Marketing professionals are under increasing pressure to simultaneously deliver impactful campaigns that are tailored to their customers' preferences, as well as generating demonstrable ROI - fast," comments Grant Halloran, Infor Marketing & CRM Group. "To deliver campaigns globally across numerous channels, efficiency and visibility are key, and investing in the right technology platform is crucial. TMF Group is a great example of an organization that is punching way above its weight, working to maximize the impact of hundreds of global campaigns every year with clever use of software rather than additional manpower."