Infor Chief Creative Officer Marc Scibelli explains why he left the ad industry after 18 years to focus on the UX of business software in a guest post on Fast Company.com's Design blog.
The leader of Hook & Loop, Infor's internal design agency, writes:
'Last year, I surprised my friends, my colleagues, and myself when I left my career in advertising (think Don Draper) to join the business software industry (think Dwight Schrute). Why did I do it?
'… When it comes to the software we use at work, it's as if the Design Revolution never happened. I'm not talking to you, lucky Adobe users. I'm talking about bookkeeping, asset management, expense reports, and patient care. I'm talking about the majority of workers who are still crunching away on 1996 CRT monitors and the software to match. For nurses, hotel managers, bankers, and sales clerks, the old stodgy apps are an everyday reality and they are clunky and counter-intuitive.'
Read the full article on FastCo.com, and check out the embedded video and photos.