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Mastering the Art of Omni-channel Retailing

Mastering the Art of Omni-channel retailing features these topics: creating the differentiators to compete with online pure plays, generating incremental revenue and reducing the costs of omni-channel engagement, increasing order confidence and convenience for customers, quantifying and understanding the business impact of omni-channel integration, allocating resources and responsibilities for omni-channel success, addressing the challenge of continually optimizing omni-channel program performance, forging strong internal partnerships for effective omni-channel processes.

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