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How social business builds a better guest experience

With a business process that connects every level of your organization directly to customer needs, you can make sure that you’re keeping your brand promise to each and every guest, and that you’re conveying that promise persuasively to prospective guests at the same time. It requires that you adopt technologies and processes that keep all communications consistent and on-brand across all channels and through in-person transactions as well. You also create a continuous feedback system that helps you continually improve guest experience.

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