Build.com boosts catalog revenue by 75% with better insights into customer behavior

Build.com is innovating the online home improvement retail space by creating a unique shopping experience that provides an end-to-end solution from inspiration to installation. Build.com uses Infor Birst’s cloud-based business intelligence and analytics to combine all its data, from web clickstreams to sales records, in order to identify customer value and payback, and optimize marketing touchpoints and cost of marketing programs vs. return. Read this case study to learn more.