Eight ways Infor Birst simplifies marketing attribution

Infor® makes marketing attribution simple. With Infor Birst®, marketers can choose the style of attribution that is right for their organization and processes, and establish a single, trusted view of information in a way that creates clarity, trust, and alignment between marketing, sales, services, and finance. This executive brief presents a checklist of eight capabilities for attribution to look for in a business intelligence or marketing analytics solution—and explains which ones may be required in order to deliver solid attribution analysis.