The pros and cons of manufacturers selling directly to consumers

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The pros and cons of manufacturers selling directly to consumers

To build customer loyalty, more manufacturers are expanding their footprint by selling directly to consumers and taking on roles once reserved for distributors and retailers. Read this article reprint, first seen on Manufacturing.net, to learn about the pros and cons manufacturers face when implementing this strategy.

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The pros and cons of manufacturers selling directly to consumers

The pros and cons of manufacturers selling directly to consumers

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