SunnyD eliminates data silos with Infor Birst

Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America. When the company was spun off from Proctor & Gamble, eight different legacy business intelligence applications were in place, each with independent silos of data. Infor Birst has eliminated those silos to empower SunnyD’s lines of business with department-level agility and enterprise-wide data consistency. This cross-functional visibility has created tremendous business value, resulting in profit optimization across the company’s supply chain.