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A retail buyer's guide to machine learning

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A retail buyer's guide to machine learning

Many software vendors have treated machine learning as the latest marketing trend, simply slapping the buzzworthy label atop the same old, pre-internet solutions. What many of those glossy machine learning sales pitches and pricey commercials lack are the answers to two key questions: How does it work? And how will it deliver in the real world? This buyer’s guide breaks it down, taking the fluff out of machine learning marketing and helping to explain how this complex technology actually works—so you can decide if it’s right for your business, before making a major investment.

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