Turtle drives margin growth with data and AI

Smarter pricing, stronger margins, and scalable innovation

Turtle, a leading US-based electrical and industrial distributor, needed to modernize its pricing strategy and scale operations efficiently—without compromising its commitment to long-term customer relationships. Facing rising costs and margin pressures, the fourth-generation, women-owned business set out to improve operational efficiency and deliver a better customer experience.

By implementing Infor CloudSuite™ Distribution and an AI-powered pricing widget that integrates historical data and Commodity Exchange (COMEX) raw material pricing, Turtle unlocked rapid, measurable impact across the business. The company enhanced internal performance while extending innovation to its customers.

In just four months, Turtle:

Increased revenue by over $700,000
Improved profit margins by $500,000
Built a dynamic pricing model that funds continuous innovation

Watch the full customer story to see how Infor™ helped Turtle spark stronger margins and sustainable growth.

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- Distribution
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