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ENGLISH: Infor Introduces Two New Modules for CRM - Social Commerce Advisor and Insight for Social Commerce

Germany – October 25, 2012, 04:57 AM

Infor, a leading provider of business application software serving more than 70,000 customers, today announced a new strategic collaboration with 8thBridge, a leader in social commerce and developer of 8thBridge Graphite™. Infor customers will now have the ability to enable social commerce by leveraging Facebook™ for social sharing and their website for transactions through two new Infor modules for inbound and outbound marketing - Social Commerce Advisor and Insight for Social Commerce.

Infor's two new social marketing modules, Social Commerce Advisor and Insight for Social Commerce, harness the power of the Infor Epiphany CRM Suite and 8thBridge Graphite technology to give marketers access to predictive and emotive social data not readily available via other means. Having access to this rich and timely consumer data, combined with the power of Infor's new social modules, affords marketers the opportunity to execute more targeted just-in-time campaigns and allows them to more easily analyze purchasing and preference behavior to further enhance marketing strategies and success.

"Many companies recognize the need to interact with consumers on social channels, but struggle with how to integrate these channels into an overarching CRM strategy that will generate a definable return and benefit to the enterprise," said George Wright, senior vice president and general manager of CRM, Infor. "Through our partnership with 8thBridge, we can now offer our customers a comprehensive solution that will deliver real-time data for retargeting and sales, allowing them to leverage more digital channels for personalization, and providing instant recommendations that will help drive higher cross-sell and upsell acceptance rates."

In addition, Social Commerce Advisor and Insight for Social Commerce give companies the technology to better personalize interactions and determine the right messages to deliver directly to a consumer during a social interaction based on intelligence gathered from their social profile.

"8thBridge enables better, more social, shopping experiences on brand ecommerce sites," said Wade Gerten, founder and chief executive officer, 8thBridge. "We're eager to help Infor power a new Social CRM solution that monetizes the social shopping experience, giving companies the tools they need to capitalize on social activity and social graph data, enhance customer profiles and ultimately increase sales."

About 8thBridge
8thBridge makes it possible for customers to shop where they socialize and socialize where they shop. From the groundbreaking early days of F-Commerce with 1-800-Flowers in 2009, to the award-winning Delta Air Lines social travel planning app in 2010, to the 2012 launch of the Ticketmaster Timeline app, the world's most respected brands have partnered with 8thBridge. 8thBridge is a Facebook® Preferred Marketing Developer and launched the world's first multi-channel social commerce platform, Graphite, in April 2012. 8thBridge is funded by Split Rock Partners and Trident Capital. For more information on 8thBridge, visit

About Infor
Infor is the third-largest provider of enterprise applications and services, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, using ground-breaking technology that delivers a rich user experience, and flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit

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This announcement reflects the direction Infor may take with regard to the specific products and services described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you. This announcement is not a commitment to you in any way and you should not rely on this announcement or any of its content in making any decision. Infor is not committing to develop or deliver any specified enhancement, upgrade, product, service or functionality, even if such is described herein. This document, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. Infor expressly disclaims any liability with respect to this announcement. The services described herein may not be available for all Infor products.

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