French Lick Resort Partners with Infor to Streamline Revenue Management Processes
Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced that French Lick Resort, a resort destination in French Lick, Ind., has selected Infor EzRMS to help optimize revenue throughout the organization. French Lick Resort consists of two hotels - French Lick Springs Hotel which is listed on the National Register of Historic Places, and West Baden Springs Hotel which consistently makes Condé Nast Traveler's "Best Places to Stay in the World" and has been ranked the No. 1 Hotel in Indiana by US News & World Report in 2013 and 2014. Infor EzRMS will help teams at French Lick Resort be able to provide better guest service through more detailed demand forecasting information.
Infor EzRMS is a fully automated, cloud-based revenue management solution that continues to evolve using the latest data sources and business forecasting and optimization technologies. The application allows hotels and resorts to replace numerous time-consuming manual forecasting processes with one integrated system that still recognizes the demand nuances of individual properties, room categories, and ancillary revenue centers such as golf, spa, food & beverage, and casino. While not only freeing up more of a revenue manager's time for strategic analysis, Infor EzRMS also increases strategic decision making by showing projected outcomes and provides the flexibility for organizations to make changes quickly.
"In order to provide our guests with a great experience, while still maximizing profit for our owners, we need to make sure our operation remains closely aligned with the demands of fluctuating business levels. By having instant access to the latest rolling forecast, we're able to make more informed business decisions for the entire enterprise," said Angie Carraro, Director of Yield, French Lick Resort. "Infor EzRMS will analyze all of our revenue areas, allowing us to maximize occupancy and profits, to better evaluate the impact of group reservations, and to better react and identify market influencers."
French Lick Resorts has been a longstanding Infor partner and has been using Infor Infinium FMS, a financial management software, for eight years. By adding Infor EzRMS to their current solution, French Lick Resorts will be able to take advantage of core modules like database loading and consolidation, demand modeling, demand forecasting, optimization, controls and recommendations.
"For almost any line of business, it's quite simple: profit optimization is the organization's top priority. But it's not so simple for the hospitality industry, who are typically running multiple lines of business at each property, including restaurants and other entertainment venues, that all must be considered when optimizing revenues and expenses," said Stewart Applbaum, senior vice president and general manager, Infor. "Infor EzRMS helps our customers make business decisions with confidence, reduce expenditures, boost efficiency, and increase overall revenues."
For more information, visit www.infor.com/product-summary/hospitality/ezrms/.
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