Infor Launches Exclusive Deal for Current Aprimo Customers

United States – August 09, 2016, 09:00 AM

Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced an exclusive deal for current Aprimo software users to easily migrate all of their campaign and activity data at no charge to Infor Marketing Resource Management (MRM). Current Aprimo customers will not only benefit from a modern, sleek user experience, but increased collaboration and scalability. Infor MRM, part of the Infor Customer Experience suite, is a powerful tool that is designed to help organizations better plan, execute, and monitor multi-channel marketing operations. Industry-specific tools have been designed to support digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.

Infor is continuously investing in its marketing and customer experience applications, leaning on the company's new 'digital-as-a-service' offering, H&L Digital, to provide software, analytics, and strategy, and create end-to-end digital transformation solutions for customers. Designed for progress, this leading edge approach can take the brand experience to new heights.

In its latest release, Infor MRM now supports the ability to upload Campaigns & Activities, and is ideal for annual planning, setting up recurring marketing efforts, and migrating from existing MRM systems. Specific to campaigns, Infor MRM can help establish campaign names and templates, campaign owners, key dates, and metadata fields. For activities, Infor MRM can establish activity names and templates, activity owners, key dates, campaign association, activity and sub-activity association, metadata fields and instantiate workflows. Infor MRM uniquely supports the creation of a customized template in Excel format, validation of data uploaded according to configured business rules, and limitation of access to the upload feature to users with the relevant group permission.

In addition to Infor MRM, Infor also offers organizations a full suite of industry-specific applications that deliver alignment and operational efficiencies across all departments, resulting in optimal strategy execution and consistent experiences that will increase customer and brand loyalty. Infor's offerings include Infor Interaction Advisor which optimizes customer interactions across multiple departments and channels to find the best offers for a single customer; Infor Omni-channel Campaign Management which provides the right tools to deliver superior management and execution of permission-based, digital and direct contact marketing campaigns across every customer contact channel; and Infor Rhythm which enriches the user experience for customers, citizens, patients, and partners, showing tailored content and industry-specific configuration, and offering an unparalleled personalized business platform that incorporates beautiful design with out-of-the-box back office and inventory management integrations.

"Infor is committed to delivering innovative, scalable applications with industry-specific capabilities that can be utilized in the cloud," said Jason Rushforth, vice president and general manager, Infor Customer Experience, "Aprimo customers who migrate to Infor can be confident this is a safe passage and have our promise that we will enable their marketing teams to create end-to-end solutions that will help their enterprise unlock growth opportunities and understand their customers better."

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