Infor Orbis Named a Leader in the 2014 Marketing Resource Management (MRM) Gartner Magic Quadrant
Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Infor Orbis was selected as a Leader in the 2014 Marketing Resource Management (MRM) Gartner Magic Quadrant for its MRM solution.1 The report evaluates vendors based on ability to execute and completeness of vision. According to Gartner, "Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers."
Infor Orbis MRM helps organizations to plan, execute and monitor multi-channel marketing campaigns and provides digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics. This is the third consecutive year that Infor Orbis MRM has been positioned in the Leaders quadrant.
Infor Orbis MRM touts a speedy implementation process. Infor supports on-premise, multitenant SaaS and separate-instance hosted models, and the rapid implementation program enables midmarket clients to implement the application in as little as a few days, and enterprise clients in as little as one month.
"We believe this Gartner Leader placement is proof that the hours and investment dollars we put into our Infor CRM suite of applications are being recognized by our peers, current customers and prospects," said George Wright, senior vice president and general manager, CRM, Infor. "We have a strong go-forward innovation plan for further improving our MRM applications, and we are currently working with the industry-specific teams at Infor to build solutions for healthcare, public sector, distribution and fashion, to ultimately help our customers better engage and make more effective decisions."
For more information please visit: www.infor.com/solutions/crm/.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.
Infor customers include:
- 19 of the top 20 aerospace companies
- 12 of the top 13 high tech companies
- 10 of the top 10 pharmaceutical companies
- 21 of the 25 largest US health delivery networks
- 16 of the 20 largest US cities
- 84 of the top 100 automotive suppliers
- 31 of the top 50 industrial distributors
- 5 of the top 9 brewers
1Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014.
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