Infor Recognized as Leader by Nucleus Research in Customer Relationship Management Value Matrix
Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced that the Infor Customer Experience Suite has been recognized in Nucleus Research's latest Technology Value Matrix for Customer Relationship Management. Nucleus Research placed vendors in the Leader category by looking at advances in usability and functionality in three core pillars of CRM: sales, marketing and customer service. Leaders in the Matrix are not only delivering mobile and analytics capabilities, but advancing usability and access in both areas for greater productivity.
The Infor Customer Experience Suite includes Infor Customer Relationship Management (CRM), Infor Configure Price Quote (CPQ), Infor Marketing Resource Management (MRM), Infor Omni-Channel Marketing, Infor Interaction Advisor and Infor Contract Lifecycle Management (CLM). Through these tools, customers can benefit from alignment and enhanced operational efficiencies across all applicable departments, which can help support optimal strategy execution and consistent customer experiences that can also be used to help increase customer and brand loyalty.
"Infor maintains a leader position in the Value Matrix with its products for users in marketing, sales, commerce, and services," said Rebecca Wettemann, vice president, Nucleus Research. "Infor CRM 8.3, released earlier this year, included enhancements in usability with mobile and Web enhancements as well as enhanced viewing options and a number of functional areas."1
The report also recognizes additional Infor advancements in functionality such as enhanced integration capabilities, including a 2-way ION integration for master enterprise resource planning (ERP) business object documents (BODs) configurable for customer-specific processes, configurable 2-way Quotes and Orders, configurable data point BOD mapping for customized fields and implementations, and a real-time pricing API for pulling accurate pricing information from an ERP application.
"Infor understands the need for highly specialized solutions that deliver consistent customer experiences across all channels," said Pierre Custeau, vice president, Product Strategy, Infor Customer Experience. "This is our third time being named a Leader by Nucleus Research, and is a testament to our focus on micro-vertical functionality, cloud-based CRM applications and consumer grade user experiences that can help integrate customer data across the enterprise, accelerate customer engagement, and drive profitability."
For more information please visit: http://www.infor.com/solutions/crm/.
1 Nucleus Research, Technology Value Matrix First Half 2016 CRM, Rebecca Wettemann & Seth Lippincott, April 2016.
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