Infor Sponsors World-Champion Ski Team Sweden Alpine
Infor is hitting the slopes as the new sponsor of the Olympic and World Cup champion Ski Team Sweden Alpine.
Ski Team Sweden Alpine has over 200 World Cup victories, 43 World Championship medals and 16 Olympic medals, including 2 golds at the 2018 Winter Games. The team competes in women’s and men’s downhill, super-G, giant slalom, slalom, combined, and parallel slalom.
“We are delighted to launch this partnership with Ski Team Sweden Alpine, one of Sweden’s most-loved national teams,” says Johan Made, managing director Infor EMEA North Region. “We share the same drive. Just as its skiers strive for ever-tighter precision on the course, Infor brings industry-focused precision to our business solutions.”
The 2018-2019 season is just getting started. Both the men and women are competing this week, men in Beaver Creek, Colorado, USA, and women at Lake Louise, Alberta, Canada. As they take to the slopes, the team now displays the distinctive Infor logo on their ski suits and jackets.
The sponsorship also will include a customer activation program, with plenty of opportunities for Infor customers to share in the excitement at races and other team events. “We will be having a big customer event in February, when the World Cup comes to Stockholm, Sweden,” Made says.
The FIS World Cup circuit has 42 races at 20 resorts across Finland, Canada, United States, Switzerland, France, Italy, Norway, Croatia, Austria, Germany, Sweden, Bulgaria, Slovenia and Andorra from now through March. All of the season is aired on TV across the globe.
“We're very proud of our long Nordics heritage at Infor, and now we’re very proud of our new chapter with the Swedish Ski Team,” says Cormac Watters, Infor EVP of EMEA.
Future plans call for Infor to partner with the team to help increase efficiency in their processes and analysis of training results at their Alpine Centre of Excellence in Åre, Sweden.
“In Infor, we have got an extremely competent partner,” says Tommy Eliasson Winter, alpine director, Ski Team Sweden Alpine.
Ski Team Sweden joins a growing list of sponsorships for Infor. The company also sponsors the NBA’s Brooklyn Nets, Formula 1’s Scuderia Ferrari, German soccer powerhouse Borussia Dortmund, Super Rugby’s Crusaders in New Zealand, and 2-time Wimbledon Doubles tennis champion Jack Sock. Earlier this year, Infor also launched a sponsorship with Brooks Koepka, the new PGA Tournament champion and No. 1-ranked golfer in the world.
Follow Ski Team Sweden Alpine on:
- North America
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