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Infor to Deliver More Actionable Social CRM Capabilities

United States – February 18, 2014, 00:00 AM

Infor, a leading provider of business application software serving more than 70,000 customers, today announced a new partnership with AwarenessHub to deliver new actionable social CRM marketing and monitoring capabilities. AwarenessHub, a comprehensive social marketing platform that centrally manages all social accounts, allows users to listen and respond to customers in real-time, while engaging prospects with targeted content, all from a single platform. As a result, Infor users will have critical insight into where potential and existing customers are online, what interests them most, and the ability to better interact and engage them to drive revenue growth.

Combining detailed customer data that is available via the Infor CRM suite with new social analytics data through AwarenessHub, the application will provide organizations with greater visibility into where and what customers are saying, and advance revenue growth by building greater brand awareness to expand reach to new prospects, increase customer satisfaction by making stronger connections with customers to drive engagement, and ultimately better mitigate risk by proactively monitoring customer sentiment and engaging buyers in real-time.

"A majority of consumers rely heavily on social media to make their purchasing decisions," said Gregg Monastiero, chairman, AwarenessHub. "The ability to execute a successful actionable social marketing strategy, and properly track effectiveness against business metrics, requires centralization, consistency, and integration. We chose to work with Infor because an effective strategy must also align with desired business outcomes, and the company offers a full integrated CRM suite to help businesses have more successful one-on-one interactions with their customers."

Through this partnership, Infor will be able to provide Social Engagement tools to interact directly with individuals who are talking about topics relevant to a brand, Social Listening & Prospecting to identify new prospects outside of an established audience, Social Profile Collection & Dynamic Profile Updating, which create a more accurate picture of a brand's existing audience and targeted prospects on the social web, and Social Scoring to build segmentation logic to meet the specific goals of a business.

"To many organizations, taking the first step in creating an actionable social marketing campaign can be daunting, but in a business environment, being able to conquer the online world is critical to future success," said George Wright, senior vice president, Infor. "At Infor, we are putting all the necessary tools together, so organizations looking to better understand their customers are able to quickly get up and running, users can then focus on the activities that will deliver tangible business results, and better understand and engage prospects and customers more effectively."

The partnership brings additional capabilities to the Infor CRM suite and other Infor solutions, as well as the ability to leverage AwarenessHub's social marketing capabilities as a standalone social media solution.

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About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit

Infor customers include:

  • 19 of the top 20 aerospace companies
  • 12 of the top 13 high tech companies
  • 10 of the top 10 pharmaceutical companies
  • 21 of the 25 largest US health delivery networks
  • 16 of the 20 largest US cities
  • 84 of the top 100 automotive suppliers
  • 31 of the top 50 industrial distributors
  • 5 of the top 9 brewers

This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you. This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision. Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as "anticipate," "believe," "expect," "intend," "may," "plan," "project," "predict," "should," "will," and/or similar expressions. Many factors can affect Infor's product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor. This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. Infor expressly disclaims any liability with respect to this announcement.

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