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Infor to Release Interaction Advisor on the Salesforce Platform to Power Intelligent Decision-Making

United States – January 15, 2013, 08:04 AM

Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Interaction Advisor will soon be available on the Salesforce Platform, a leading cloud platform for social and mobile business apps. By leveraging Interaction Advisor's advanced decision engine, Salesforce users can react intelligently and personally, through the speed of social media, to virtually every customer interaction - increasing offer relevance, promoting higher acceptance rates and sales, and improving customer loyalty. Part of the market-leading Infor Epiphany Interaction Advisor suite, top companies have significantly increased offer-acceptance rates and cross-sell revenue with Infor Epiphany Interaction Advisor.

Comment on the News

  • "In today's competitive market, the ability to quickly relay a personalized message and connect to a customer across multiple channels including mobile and social is critical for increasing and sustaining business," said MJ Crabbe-Barberis, global CRM product marketing director, Infor. "Salesforce users now have an accelerated ability to manage the complexities that come hand-in-hand with synchronizing cross-sell and retention programs across numerous customer touch points and mobile platforms through Infor Epiphany Interaction Advisor for Salesforce - saving valuable time, providing reliable consistency, and increasing offer acceptance and therefore revenue."
  • "The future of enterprise apps is social, mobile and connected," said Ron Huddleston, senior vice president, ISV & Channel, "Partners such as Infor are leveraging the power of the Salesforce Platform to give customers the tools they need to accelerate customer success in the social era."

Product Key Features

Interaction Advisor uses a combination of historical, personal and contextual data to create real-time customer profiles that users can leverage to predict customers' future preferences and behavior. By combining real-time predictive analytics and cross-channel business rules, Interaction Advisor delivers high-impact offers at the moment of interaction between businesses and customers. Furthermore, by using closed-loop response tracking, the application measures each interaction result and adapts to improve effectiveness before the next interaction.

Built completely in the cloud on the Salesforce Platform and featuring an interface that delivers information in a consolidated, intuitive, easy-to-navigate application, users have access to actionable data and powerful functionality to make better communications decisions faster.


Interaction Advisor is currently scheduled to be generally available on or before January 31, 2013.

About the Salesforce Platform and the AppExchange

The Salesforce Platform is one of the world's most trusted and comprehensive cloud platforms for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,700 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through's AppExchange.

About Infor

Infor is the third-largest provider of enterprise applications and services, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, using ground-breaking technology that delivers a rich user experience, and flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit

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This announcement reflects the direction Infor may take with regard to the specific product(s) described herein, all of which is subject to change by Infor in its sole discretion, with or without notice to you. This announcement is not a commitment to you in any way and you should not rely on this document or any of its content in making any decision. Infor is not committing to develop or deliver any specified enhancement, upgrade, product or functionality, even if such is described in this announcement and even if such description is accompanied by words such as "anticipate," "believe," "expect," "intend," "may," "plan," "project," "predict," "should," "will," and/or similar expressions. Many factors can affect Infor's product development plans and the nature, content and timing of future product releases, all of which remain in the sole discretion of Infor. This announcement, in whole or in part, may not be incorporated into any contractual agreement with Infor or its subsidiaries or affiliates. Infor expressly disclaims any liability with respect to this announcement.

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