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Never Run Out of Water

United States – August 31, 2015, 08:45 AM

Highland Spring will use Infor Demand Planning to help ensure supplies of its bottled water are always where thirsty customers need them.

The UK's largest supplier and producer of naturally sourced bottled water plans to deploy Infor Demand Planning across four sites in the UK. The application is expected to help Highland Spring achieve a double-digit improvement in demand forecast accuracy for brands including Highland Spring and Speyside Glenlivet, by helping Highland Spring enhance customer service and reduce costs.

As part of a business improvement program, the Highland Spring Group has developed a comprehensive sales and operations planning (S&OP) strategy to boost customer service throughout its retail, trade and export markets. Infor Demand Planning can help Highland Spring manage certain customer service improvements outlined within this strategy, for example, helping to ensure the right stock is held in the right location at the right time to meet demand.

"According to Zenith International, the domestic UK market for bottled water is forecast to grow over 20% in the next three years," said Chris Hatcher, Highland Spring Group head of supply chain. "As part of our strategy to capitalize on this growth by providing naturally sourced bottled water in line with consumer demand, we have invested in a range of tools to improve our customer service. Against a baseline of our current performance, we anticipate at least 98.5% customer service satisfaction across our key accounts, as well as double-digit improvement in our demand forecast accuracy."

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