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Prinir Grows with Infor

United States – October 07, 2014, 09:00 AM

Infor, a leading provider of business application software serving more than 73,000 customers, today announced that Prinir, a leading Israeli food processor of tomatoes, olives and pickles, has deployed Infor Food & Beverage. Implemented by Infor partner Intentia Israel, the suite, based on Infor M3, will help Prinir manage complex supply chains through meeting strict quality control and traceability standards. In addition Infor Food & Beverage will enable Prinir to improve forecasting, accounting for complex, changing patterns that involve seasonality, promotions and alternative products.

The six figure project spans all aspects of their business including financial management and accounting, procurement and inventory management, supply chain management, sales management and production planning. It was delivered within six months, on time and on budget.

Iftah Keren, CEO Prinir said: "We chose Infor Food & Beverage because it is proven in the control of complex processes in food companies, enabling businesses like ours to achieve operational excellence and continue to grow."

Uzi Yaari, CEO, Intentia solutions added: "Infor Food & Beverage will help Prinir to implement robust processes across budgeting, production planning and warehouse management. The proven food industry application is designed to deliver accurate information on each batch, quality control, planning, purchasing, and production scheduling across hundreds of products."

"Infor has extensive and deep domain expertise in the food and beverage manufacturing industry," said Alain Rafle, regional channel manager for Israel, Infor. "Bringing this to bear for Prinir will result in better supply chain visibility and the ability to react faster to changes in demand. The holistic implementation of the application, across so many departments will enable an integrated approach that is expected to yield results throughout the business.

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About Intentia Israel

Intentia Israel was established in 1996 and specializes in industrial computing for manufacturing organizations. Intentia Israel is the exclusive representative in Israel for the Infor M3 ERP application.

About Prinir

Prinir is one of the largest and oldest businesses in Israel specializing in agricultural products. Using high quality and natural ingredients only, Prinir produce meets the highest standards and delivers a range of fresh products to its consumers.

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit

Infor customers include:

  • 19 of the top 20 aerospace companies
  • 10 of the top 10 high tech companies
  • 10 of the top 10 pharmaceutical companies
  • 22 of the 25 largest U.S. healthcare delivery networks
  • 16 of the 20 largest US cities
  • 20 of the top 20 automotive suppliers
  • 17 of the top 20 industrial distributors
  • 16 of the top 20 global retailers
  • 4 of the top 5 brewers

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