ReCept Boosts Collaboration and Transparency with Infor
Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced that ReCept, a retail and specialty pharmacy with a primary focus on comprehensive care with disease specific education and counseling, has successfully implemented Infor Customer Relationship Management (CRM). Working with Technology Advisors on the implementation, a global business and technology consulting company, ReCept has been able to create richer customer profiles, empower the mobile workforce, increase back office integration, enhance enterprise-wide visibility, and make strategic decisions more quickly with their new Infor solution.
Part of the Infor Customer Experience suite, Infor CRM offers a complete view of every customer touch point across sales, marketing, customer service, and support teams. The application enables ReCept to maximize the impact of every interaction, across the entire customer lifecycle, whether in the office or out in the field. In addition, rich integration with business management applications, desktop productivity tools, e-marketing, and social media empowers everyone in the organization to work together, efficiently, in building profitable customer relationships.
"A major component of our company mission is to provide an uncomplicated pharmacy experience, and we needed a solution that not only benefited us internally by opening up communication between management and employees, but also externally to deliver optimal care to customers," said Linda Stanko, national director, Marketing and Inside Sales, ReCept. "After evaluating multiple technology solutions, it was clear that Infor CRM would be flexible enough to take on our current challenges and adapt to future growth. In addition, the ongoing support that we have received from Technology Advisors was instrumental. The level of support, and the responsiveness, has confirmed that we made the right decision."
With Infor CRM, ReCept has been able to easily integrate systems, cut down on administrative work and manual processes, and make more confident business decisions based on the accessibility of more accurate data. In addition, teams at ReCept now have the full picture of who they are speaking with in real-time. Notes and activities about customer cuisine preferences, birthdays, etc., are helping employees serve their clients in a more informed and conversational manner. The company is also benefitting from improved visibility between departments, which creates process efficiencies by allowing departments to better coordinate with one another. If a client needs help, ReCept knows who is closest to the area and they can send that representative. The visibility also allows management to view real-time data and catch trends to avoid any potential pitfalls before they occur. Analytics and weekly activity reports disseminate throughout the company so everyone is aware of what is happening with ReCept's customer base - keeping everyone on the same page.
"Customer relationships are the driving force of any business, and Infor is able to provide the specialized tools that organizations need to maximize the impact of every interaction," said Jason Rushforth, vice president and group manager, Infor Customer Experience Suite. "Infor CRM's exceptional usability and flexible configuration capabilities enable rich, personalized user experiences, helping ensure adoption and productivity."
For more information please visit http://www.infor.com/product-summary/cx/infor-crm/.
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