RedTag Finds Perfect Fit for Growth
Middle East fast fashion leader RedTag has implemented Infor Supply Chain Execution (SCE) for its Dubai distribution center. Implemented on premise, as part of a strategy to manage exceptionally large growth, SCE has helped increase throughput, improve the speed of critical logistics operations, facilitated cross-docking and improved customer service.
The Dubai center handles fashion and homewares for stores across the United Arab Emirates and Gulf States. Previously based on manual processes, the center faced issues of low efficiency and inaccurate picking, which was frustrating plans for growth. This led to a project to automate the warehouse and implement a comprehensive warehouse management solution.
Following a comprehensive review of the market, Infor SCE was chosen because of its proven track record in accelerating warehouse operations and improving quality. SPAN Group was chosen to implement the software because of its deep domain expertise within the Middle East warehouse management market.
"Our growth over the past two years has been staggering and our ambitions for the next two are very aggressive," explains Rajiv Shankar, RedTag chief information officer. "As a result, we need our supply chain to be optimized around speed and agility. The increases in throughput and improvements in customer service that we have already realized are very encouraging, and we will be rolling out the model achieved in Dubai across other distribution facilities in the region."
Infor SCE has enabled automated goods inward processes, cross-docking, automated picking and packing and more accurate price tagging in the warehouse. Combined with the automation of the distribution center, SCE has helped RedTag achieve a significant increase in throughput without increasing headcount and has cut down the time of replenishment from the warehouse to the stores.
"Large-scale distribution facilities for retail demand high levels of accuracy, fast throughput and clear visibility into the movement of stick," explains Lee Miles, Infor regional director of Middle East and India. "Infor SCE not only enables business processes that are quick and agile, but integrates easily with existing technology to help maximize the return on investments that have already been made."
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