Shifting Trends Lead Crown Paints to Infor Demand Planning

United States – March 03, 2014, 11:00 AM

Leading paint manufacturer Crown Paints has selected Infor Demand Planning to help improve supply chain agility, cut inventory, and enhance responsiveness to customer demands.

"There have been two major shifts in our business, driven largely by our customers," explained Darryl Senior, group supply chain director of Crown Paints Limited. "Firstly, they no longer wish to hold large amounts of inventory of their own, so it falls to manufacturers like Crown to be far more responsive and to collaborate with customers to meet their needs in a competitive market. Secondly, the role of marketing promotions to shape demand is now far more pronounced. Both of these mean we need to be able to forecast demand accurately and quickly, and it is this combination of trends that has led to us investing in Infor Demand Planning."

Crown Paints is owned by Danish Hempel Group, and has more than 200 years of history in the paint manufacturing industry. With more than 4,500 separate stock keeping units (SKUs), a lot of seasonal variation in demand, and an increasing number of customer-driven promotions, Crown Paints is continuously looking at ways to improve demand forecasting and enhance the agility of the business.

As part of an integrated sales and operational planning strategy, Crown Paints will use Infor Demand Planning to improve demand forecasting—a vital, underlying layer of the S&OP process.

Demand planning and forecasting is currently performed monthly. Infor Demand Planning will enable Crown Paints to forecast weekly and daily where necessary. Exception reporting will flag when specific SKUs sell more than has been forecast, so Crown Paints can focus on the most volatile products that benefit most from adding market intelligence and a quick response to changing demand patterns.

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