Wyndham Launches Industry Leading, Automated Revenue Management System in Cloud-Based PMS
Building on its new approach of delivering industry leading technology solutions to its franchisees through the use of third party strategic partners, Wyndham Hotel Group-the world's largest hotel company and one of three hospitality business units of Wyndham Worldwide Corporation (NYSE: WYN)-today announced plans to deploy a new, automated, Software-as-a-Service, revenue management system from Infor across more than 4,500 of its franchised hotels within the U.S. and Canada.
Unveiled at Wyndham Hotel Group's 2015 Global Conference in Las Vegas-and leveraging the previously announced strategic partnership with Sabre Corporation-the multi-year agreement with business application developer Infor gives Wyndham Hotel Group franchisees using Sabre's SynXis Property Manager a direct connection to the Infor EzLITE revenue management system.
"In just the last six months, we've gone through a significant change in how we at Wyndham Hotel Group approach deploying technology that our franchisees need to be successful," said Gabrielle Wolfson, senior vice president and chief information officer at Wyndham Hotel Group. "The world of technology is evolving at a rapid pace and we need to enable our franchisees to keep up."
Added Keith Pierce, executive vice president, global systems operations support at Wyndham Hotel Group, "Through collaboration with leading technology companies like Infor, Sabre and others, we are now in a position to more quickly deploy and upgrade revenue generation and property management solutions by combining best-in-class offerings that are more effective, more efficient, more current, and delivered at a lower cost to our franchisees."
Among its main features, Infor EzLITE simplifies the process of revenue management by automatically analyzing each hotel's booking data on a daily basis, recognizing trends and patterns, and providing each property owner with recommendations on how and when rates should be modified to help optimize the hotel's demand.
"On any given day, each one of our hotel owners have the opportunity to make more than 8,000 decisions related to revenue management," said Kathy Maher, senior vice president, revenue management at Wyndham Hotel Group. "For smaller hotels with limited staff, finding the time and resources to manage all of the nuances of a revenue management function presents a significant challenge. Through an autopilot feature in the new system, across 4,500 hotels, our EzLITE powered solution will allow us to make an estimated 15 billion pricing decisions per month, enabling our owners to focus on what matters most: servicing guests."
The company further announced at its conference two other new partnerships that go hand in hand with Sabre's SynXis Property Manager and Infor's EzLITE revenue management system:
- A multi-year agreement with hospitality technology solutions provider TravelClick to enable the continuous input of real-time competitor pricing data into the Infor EzLITE product, enabling more competitive pricing decisions that are tailored to each individual hotel. TravelClick is expected to do more than 400 million shops annually for properties that are using the new Infor EzLITE solution.
- A multi-year agreement with payment solutions provider Elavon to integrate EMV and tokenization into the SynXis Property Manager for franchisees via Elavon's Fusebox gateway and Simplify payment security software application.
Currently operating under the second of a three-stage pilot program at select hotels domestically, the full roll-out of both the Infor EzLITE revenue management system and the SynXis Property Manager to approximately 4,500 economy and midscale properties within the Wyndham Hotel Group portfolio is expected to begin this summer, with a target completion date of late 2016.
View the original press release here: www.wyndhamworldwide.com/news-media/press-releases/wyndham-launches-industry-leading-automated-revenue-management-system
"For large hospitality organizations like Wyndham Hotel Group, it is often challenging to find a technology that meets needs at both the corporate and individual franchisee level," said Stewart Applbaum, senior vice president and general manager, Infor Hospitality. "With Infor EzLITE, Wyndham can effectively address the challenges of both groups by delivering a revenue management application that is designed for users of all levels while also providing a holistic perspective to support strategic decision-making regarding company-wide revenue."
"Security is top of mind for everyone, and the hospitality industry needs to continue to find ways to eliminate the risk of cardholder data exposure. We applaud Wyndham Hotel Group's efforts to offer such a robust property management system, while keeping the security of cardholder data a priority for its guests," said Guy Harris, president of Elavon North America. "We are excited to work with Wyndham and its franchisees to make this happen."
"It's pivotal for hotels to optimize their pricing strategy with business intelligence in order to remain competitive in their local market. Now, Wyndham Hotel Group and its franchisees have the ability to leverage TravelClick's powerful rate comparison tool to help make more informed business decisions," said Greg Sheppard, vice president, business intelligence products at TravelClick. "With the most powerful rate shopping platform in the industry, collecting more than 10 billion shops per month, from hundreds of sources and with detailed insight into pricing strategies, TravelClick's solution will help Wyndham Hotel Group enhance their reservations strategy to increase bookings and drive additional revenue."
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