Digital and direct contact marketing
Digital and direct contact marketing
Craft a rich and effective customer journey
Reduce marketing fatigue and ensure you’re sending customers the right message at the right time
Today's marketers have to manage more communication channels than ever. Individual customer preferences and frequently changing consumer privacy regulations make it even more difficult to achieve a unified strategy.
Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device—with real-time results.
Infor Omni-channel Campaign Management is built to generate fast returns on investment by improving efficiency in the planning, production, distribution, and reporting for all acquisition, retention, and cross-sell initiatives.
This comprehensive solution delivers full campaign management functionality, including multi-segment, omni-channel, and multi-ware support. Build precise customer targeting, creating queries and segmentation schemes that apply demographic and transactional data, campaign history, model scores, and other filters.
Through advanced data mining science, the solution uses profiles, influences, trends, Bayes probabilities, and cluster analysis to provide scoring. Analytics are available for future use in an easy-to-use interface, with drill-down capabilities that allow the user to get detailed information in an OLAP reporting environment.
Customer actions set off real-time triggers and events to ensure that targets receive the right combination of content, using permission-based, single-use or multi-wave campaign execution. Infor Omni-channel Campaign Management also supports triggers that have been created from outside of the product to create highly personalized campaigns.
Implement Infor Omni-channel Campaign Management in almost any environment using one of many integration options.
Infor Omni-channel Campaign Management provides near-linear scalability on symmetric multiprocessor systems—deploy across multiple distributed servers for maximum reliability.
Be wherever your customers are
Campaigns can be made available at any customer touch point—direct mail, email, telephone, SMS/wireless, website, POS terminals, IVR, and more, complete with multi-message support.
Create precise, targeted campaigns
Using a wide variety of criteria, identify the customers most likely to be interested in your offer and set up a series of campaigns to drive action from their customer base. Drag-and-drop functionality and updated segment counts at each step help to generate optimized segmentation. Once a customer has been split off into a campaign branch, they can easily be reintegrated back into the core group of customers.
Gain real-time insights for long-term impact
Monitor email campaign results in real time and maximize the ability to respond to changing market dynamics. Through closed-loop analysis, information learned is available for future use. Drill-down functionality allows the user to pursue further analysis and gain a deeper understanding of specific events.
Plan, produce, distribute, and report—with one solution
Infor Omni-channel Campaign Management is a unified solution that provides comprehensive tools for:
Respond appropriately to customer actions
Based on the action a customer takes, new triggers and events are kicked off to keep that customer engaged. Appropriate delays can also be incorporated in the customer journey in order to reduce marketing fatigue.
Democratize data with personalized views
The new campaign home page offers a consolidated view of existing campaign functionality, presented in modular sections, or tiles, that can be repositioned by each user in order to prioritize the information in a way that is most relevant to their role and purpose. Through a single click on the tile header, users can easily access more detailed information and direct navigation.
Future-proof your enterprise with Infor OS—the foundation for a connected, intelligent network that automates, anticipates, predicts, and informs your stakeholders in everything they do.
Infor Omni-channel Campaign Management has a new campaign home page with a user defined layout, real-time email campaign data, drag-drop segmentation functionality, and drill-down capabilities.View screens
If you currently run any products in the Infor Enterprise Marketing suite, we've created a dedicated page with resources, communities, and product updates specifically for customers.Exclusively for Infor Enterprise Marketing customers
New features from the latest product release.
Download the product brochure to learn more about Infor Omni-channel Campaign Management.