Diane von Furstenberg successfully transforms into a DTC-first business with Infor Birst
Having revolutionized fashion with the wrap dress in 1972, Diane von Furstenberg® built DVF® into a global luxury lifestyle brand and one of the premier names in American fashion. To take the company direct-to-consumer (DTC), DVF selected Birst® as their business intelligence platform.
With the holistic, omni-channel view of customers that Birst provided, DVF has seen a:
- 7% increase in eCommerce sales with more accurate inventory planning
- 65% increase in email revenue with improved segmentation
- Improved profitability with daily reporting on margins to make better pricing decisions
- More efficient reporting replacing manual data pulls