Sales Intelligence for CRM

Maximize your sales efforts through data science

Support your sales force and build your business with a tool that leverages the data you already collect, using transaction history and other customer details.

Infor Sales Intelligence for CRM helps organizations prioritize customers and prospect to identify the most relevant targets that are likely to make a purchase.  With Infor Sales Intelligence for CRM you can use data science to identify the products each customer is most likely to buy, which prospect is most likely to convert to a customer, and analyze attrition.

Put advanced data science to work for you, through an easily implementable solution that doesn't need heavy integration—and delivers immediate results.

At a glance

  • Make smart product recommendations
  • Strengthen customer relationships
  • Increase relevance of every interaction
  • Prioritize customers
  • Boost sales
  • Reduce churn
  • Increase prospect to customer conversion
  • Install easily
  • See immediate results
  • Integrate with your Infor CRM or Salesforce solutions

Unique capabilities

Infor Sales Intelligence for CRM processes rich data to highlight the products that are most likely to fulfill each customer's needs.

Leverage advanced analytics

Identify the customers through your data who are most likely to make a purchase and identify the products they are most likely to be interested in purchasing. This solution's functionality offers detailed information that would be difficult, if not impossible, to derive through traditional reporting.

Prioritize prospects

Unlike many solutions that are based on blindly adding customers to your sales funnel, Infor Sales Intelligence for CRM allows you to focus your efforts where they are most needed and differentiate your strategy based on where the customer is on the purchase continuum. Maximizing each relationship, the solution helps you create a relevant interaction with them based on their needsincreasing satisfaction and building loyalty.

Plug and play

Free your resources to focus on value-add activities. With Infor Sales Intelligence for CRM, implementation doesn't require extensive configuration. The solution is easily installed and starts working immediately to provide relevant results.

We want to know not only what happened, but why it happened, what's going to happen—and what you should do about it.

Vibhu Walia Senior Director, Dynamic Science Labs at Infor

Highlights and core functionality


Purchase likelihood

Focus your resources

The solution indicates how likely each customer is to make a purchase. Scores fall on a scale of 1-10—where a 1 would indicate that a customer is less likely to make a purchase, and a 10 indicates the customer is very likely to do so. You can then leverage this technology to engage in better and more relevant interactions with your customers.

Attrition Analysis

Reduce churn and retain more customers

As customers progress through their customer lifecycle, Attrition Analysis identifies which customers have modified their purchase behavior in a way that may indicate they are a churn risk.  This solution is valuable because it helps an organization identify attrition risk before the customer has churned from the organization and replaced the organization with a competitive solution (making customer retention nearly impossible).

Intelligent product recommendations

Cross-sell and expand

With Infor Sales Intelligence for CRM's Next Likely Purchase technology, each customer record will also include products that are likely to receive the greatest interest from that customer, as well as a recommendation rationale (such as related purchases in the customer's order history). This not only gives you greater ability to effectively cross-sell but also, because the solution keeps track of additional purchase patterns, it will produce recommendations that can help expand your business.

Prospect Likelihood

Increase customer conversion

Prospect Likelihood allows an organization to analyze an obtained prospect list and, with minimal information, identify which prospects from the list are most likely to convert and become a customer.  Prospects are ranked into three categories based on their conversion likelihood.

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Infor Sales Intelligence for CRM brochure

See how Infor Sales Intelligence for CRM can help optimize your sales efforts.

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Your success is our mission

Infor builds complete industry suites and deploys software that puts the user experience first, leverages data science, and integrates easily with your existing systems. Find out why more than 90,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.