Making the business case for analytics

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Making the business case for analytics

Overview

Analytics can help decision makers understand and improve their business. Nevertheless, it can be hard to make a case for investing in analytics solutions. To secure funding, you must demonstrate a business need and quantify the financial impact. This document lays out the best practices for assembling a business case to secure funding for your analytics initiative across these components:

Business benefits
Total cost of ownership
Time to value

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