New Infor Epiphany marketing capabilities link social, big data, and interactive channels for smarter customer connections.
Infor is introducing the next generation of Infor Epiphany, Digital Multi-channel Marketing Solutions 10.0.3, at CRM Evolution 2013 this week. Infor's next generation of market-leading interactive software will be released in the fall.
A notable enhancement, Infor Digital Multi-channel Marketing Solutions directly addresses the growing need to leverage rapidly expanding and ever-more-complex data structures. Specifically, this upgrade offers support for big data and unstructured data via a native connection to Hadoop, simplifying the ability to connect to customer profile data sources such as social and web interaction data as well as other third-party sources. Marketers can now directly exploit Hadoop data during campaign qualification and predictive decisioning.
"Data is useless unless it is accurately interpreted and translated into actionable insights on customers," said Paul Greenberg, president, The 56 Group. "Software that is able to quickly translate quantifiable, emotional, and behavioral information in real time is a critical component to a successful digital multi-channel marketing strategy. The scale and scope keep getting wider, and successfully harnessing this information will help brands meet the mounting needs of the modern customer."
In addition, the new, sleek user interface developed by Hook & Loop, Infor's in-house digital design agency, lets marketers to work how they live, and automatically displays necessary information in real time, for better decisions made faster. Infor Ming.leTM web parts provide a centralized platform for collaboration and increased productivity.
"We work, play, and live in an online world. Understanding this, Infor continues to drive innovation in its suite of CRM applications to fulfill this need to capture intelligent digital data," said George Wright, senior vice president, CRM, Infor. "Operational decisions are becoming more reliant on data from multiple sources, such as web, social, mobile as well as traditional data centers, and our applications can take that information and make it easily digestible, supporting confident, real-time business decisions."