British Rototherm Fuels Growth & Productivity with Infor ERPPosted at - 10:12 AM on Tue, Jul 24, 2012

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Managing complexity, maintaining exceptional customer service, and controlling costs-while following an aggressive acquisition and organic growth strategy-are a day in the life of pioneering, UK-based instrumentation company British Rototherm.

"With such an opportunity for growth in the market, the fact that we export to 90 countries, and our massive product portfolio, we have faced the challenge of incredible complexity in our drive to build this business," says Oliver Conger, managing director, British Rototherm. 

To manage the complexity of British Rototherm's wide variety of product iterations, multisite manufacturing facilities, and numerous international operations, British Rototherm looked to Infor and its industry-specific solution, Infor10 ERP Business (SyteLine).

"Our investment in ERP Business has been about establishing a core foundation with which to manage this complexity and build the business from, along with raising the bar for customer service across our industry," Conger says.

And there's more. British Rototherm expects rapid customer response times, reduced order entry and documentation times, and improved efficiencies within its manufacturing operations.

"We expect significant productivity gains as we will be able to configure customized solutions quicker than any comparable instrumentation company in the market.  The objective is to achieve lead times that are at the forefront of the industry, improving customer service.  This means ERP Business will become a key part of British Rototherm's competitive differentiation."

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