Inforce Marketing Debuts at DreamforcePosted at - 10:00 AM on Tue, Sep 18, 2012

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Infor introduces Inforce Marketing, a complete marketing automation system built on the Salesforce Platform, at Dreamforce expo today.

Inforce Marketing delivers enterprise-strength capabilities in an economical, user-friendly format, and provides marketers with unparalleled speed, efficiency, and clarity over marketing plans and budgets through a one-stop workspace for all campaign communications.

"Previously, sophisticated marketing operations relied on antiquated software that was expensive and hard to manage, inhibiting them from accessing an accurate picture of campaigns and information when they needed it," said George Wright, senior vice president and general manager of CRM, Infor.  "Inforce Marketing breaks down these barriers and boosts collaboration by combining real-time information from multiple sources through the Salesforce interface, providing fast, effective results, while keeping costs in check."

Inforce Marketing is the second Infor product release coded 100% on the Salesforce Platform. The first was Inforce, released in March.

"Development on the Salesforce Platform is 4.9 times faster than traditional development," said Rebecca Wetteman, vice president, Nucleus Research. "With Inforce Marketing, Infor takes advantage of these economies and focuses on differentiating with Infor's extensive experience in the marketing space to streamline marketing processes from the top to the bottom of the sales funnel. Companies seeking a truly integrated marketing application are likely to find Infor's approach very attractive."

Salesforce.com's Dreamforce 2012 - Sept. 18-21 in San Francisco - is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social revolution. Visit Infor at Dreamforce booth 1300.

Learn more: Read the news release.

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