Soon Salesforce users can react intelligently and personally to virtually every customer interaction—through the speed of social media—by leveraging Infor Interaction Advisor's advanced decision engine.
By the end of the month, Infor Interaction Advisor will be available on the Salesforce Platform, a leading cloud platform for social and mobile business apps.
Part of the market-leading Infor Epiphany Interaction Advisor suite, top companies have significantly increased offer-acceptance rates and cross-sell revenue with Infor Epiphany Interaction Advisor.
"The ability to quickly relay a personalized message and connect to a customer across multiple channels including mobile and social is critical for increasing and sustaining business," said MJ Crabbe-Barberis, global CRM product marketing director, Infor. "Salesforce users now have an accelerated ability to manage the complexities that come hand-in-hand with synchronizing cross-sell and retention programs across numerous customer touch points and mobile platforms through Infor Epiphany Interaction Advisor for Salesforce—saving valuable time, providing reliable consistency, and increasing offer acceptance and therefore revenue."
Interaction Advisor uses a combination of historical, personal and contextual data to create real-time customer profiles that users can leverage to predict customers' future preferences and behavior. By combining real-time predictive analytics and cross-channel business rules, Interaction Advisor delivers high-impact offers at the moment of interaction between businesses and customers. And by using closed-loop response tracking, the application measures each interaction result and adapts to improve effectiveness before the next interaction.
Built completely in the cloud on the Salesforce Platform and featuring an interface that delivers information in a consolidated, intuitive, easy-to-navigate application, users have access to actionable data and powerful functionality to make better communications decisions faster.
"The future of enterprise apps is social, mobile and connected," said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. "Partners such as Infor are leveraging the power of the Salesforce Platform to give customers the tools they need to accelerate customer success in the social era."