IT Jungle details the capabilities and benefits of Interaction Advisor, Infor's customer interaction management tool, soon to be available on the Salesforce.com platform as a software as a service (SaaS) offering.
"Interaction Advisor is an inbound marketing application that's designed to allow businesses to predict customer behavior based on their real-time activity and past responses to interactions, while aiming to improve cross-sell opportunities, reduce churn, and bolster the bottom line," reports Alex Woodie, in the IT Jungle online newsletter Four Hundred Stuff posted Jan. 22.
"The software helps to ensure there's consistency in the offers and promotions that a company makes to its customers across a variety of IT touch points, such as websites, email, social media, mobile devices, call centers, interactive voice response (IVR) systems, point of sale (POS) systems, and ATMs. Infor says the software "learns" from customer interactions to discover the preferences of individual customers, and allows businesses to tailor more accurate outbound marketing," Woodie reports.
Learn more from "Infor Places Interaction Advisor on Salesforce.com" on ITJungle.com.