Midwest Wheel saves customers time and money by using AI to recommend parts

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Video Case Study

Midwest Wheel saves customers time and money by using AI to recommend parts


Midwest Wheel, one of the largest truck parts distributors in the Midwestern U.S., uses recommendations powered by Infor AI to boost customer service. It has reduced sales order processing time by 30% and is helping customers save time and money by ordering the right mix of parts.

Watch this video case study to learn how Midwest Wheel worked with Infor to develop its AI application to analyze order data using machine learning, and with a recommendation engine embedded into the sales order screen. Deployed in only four weeks, Midwest Wheel’s salespeople didn’t need any special skills or training to begin using this intuitive application.


In April 2024, Infor Coleman AI was renamed and simplified to Infor Artificial Intelligence (AI). The functionality and services of Infor Coleman AI are still available within the InforOS ecosystem, even as the Coleman name has been retired.


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