My Food Bag ensures quality meal delivery service at scale with Infor
CASE STUDY
My Food Bag is a leading recipe and meal delivery service in New Zealand, helping Kiwis and their families solve the problem of “what’s for dinner.” Founded by a group of entrepreneurs and MasterChef New Zealand winner Nadia Lim, the company subscribes to a nude food philosophy: ingredients that are local, natural, and preservative-free to help Kiwis and their families live healthier and happier, one meal at a time.
Experiencing exponential growth over its first five years, My Food Bag recognized the need to invest in a modern, industry-specific enterprise resource planning (ERP) and product lifecycle management (PLM) platform to provide the right foundation for the business to harness its continued growth.
At a glance
Headquarters
Auckland, New Zealand
Industry
Retail e-commerce food delivery
Employees
200+
Infor Products
Infor® CloudSuite Food & Beverage
Website
Introducing Infor was a real turning point for the business: it was a signal that we were growing up, that we were maturing. As our product range became more complex and our customers became more demanding, it was really important for us to have a single source of the truth, and a single system to support the flow of information right across the business.”
CEO, My Food Bag
EVOLVING SYSTEMS TO FOCUS ON GROWTH
The importance of a single source of truth
As a fast-growing, relatively young business, My Food Bag grew its revenue from zero to over a hundred million dollars in less than five years. With that growth came challenges, as the systems and processes in place weren’t able to scale with the business.
“I had immense difficulty asking very basic questions of the data, as we didn’t necessarily have a single source of the truth,” says My Food Bag CFO, Mark Winter. “We had multiple sources of the truth—and that meant I was wasting time working through inconsistencies in the data instead of focusing on strategic priorities.”
Recognising the immense potential ahead for the business, My Food Bag embarked on a complete back-office transformation of both its systems and processes to support continued meteoric growth. The company then focused on finding a partner with industry specific knowledge, a cloud-first strategy, and strong integration so that its systems could continue to scale with the organization.
My Food Bag found that partner in Infor, implementing Infor CloudSuite™ Food & Beverage and PLM for Process (Optiva) to deliver a single source of truth, consistent master data, and confidence in business processes. Symbolic of the core of any kitchen, the implementation project was aptly named “The fridge.”
The foundation for innovation
You get to a certain scale, and even if you fail fast, you fail at a significant scale for your customer. Now that we have a robust system in place, we can spend less time focusing on day-to-day issues and operations, and spend more time focusing on how we can continue to build and grow the business.”
CIO, My Food Bag
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