Marketing in the Influence Economy

The worst is over and it now appears the recession is drawing to a close.

Nevertheless, you’re unlikely to forget the hard-learned lessons of the past 18 months, where corporate belt-tightening and edicts to "do more with less" have caused you to adopt a new set of best practices.

You’re now realizing the power of channels such as online media, and are leveraging this medium to engage customers. The resulting give-and-take has created the Influence Economy. The Influence Economy is defined by the widespread use and availability of influencer channels; social media, digital friends, and non-traditional forms of customer interactions that allow your customers to influence the market.

Tune into this podcast to hear more about what’s needed to successfully master this new economy.

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