Supertech Group Digitally Transforms with Infor to Boost UAE’s Industrial Growth

SuperTech building 

United Arab Emirates-December 08, 2021, 02:00 PM

Upgrade supports boosting industrial contribution to GDP to AED 300 billion by 2031

DUBAI, UAE – December 8, 2021 – Infor, the industry cloud company, has announced that Supertech Group, a diversified conglomerate based in Dubai, has digitally transformed with the help of Infor LN, enhancing its ability to meet growing demand for industrial products and discrete manufacturing across sectors. Supertech Group’s digital transformation aims to support national initiatives such as the UAE’s 'Operation 300bn' strategy to increase the industrial sector’s contribution to gross domestic product (GDP) to AED 300 billion (US $81.7 billion) by 2031.

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Supertech Group is one of the leading businesses in the Middle East and India for the supply of industrial products & services in sectors including oil & gas, petro-chemical, power generation, primary steel, alternate energy, food & beverage, automotive, and marine & shipping.

Supertech Group has transformed its sales, engineering, distribution, and after-sales support operations with Infor LN, a powerful, industry-focused, enterprise resource planning (ERP) application. The solution has enabled the company to increase visibility, reduce complexity and boost efficiency across its business, supporting its evolution into a value-added service provider that designs, builds, and installs customized solutions for customers.

Supertech Group also transformed its human capital management (HCM), with bespoke HR solutions especially built into Infor LN. These solutions enhance the way Supertech Group manages its large and rapidly growing workforce, enabling it to increase the efficiency of its HR practices, raise productivity and improve customer service.

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Deepak Odhrani, managing director of Supertech Group
Deepak Odhrani, managing director of Supertech Group

“To help meet the region’s surging demand for industrial products and bespoke solutions, Supertech Group needed to transform its systems and processes including sales, engineering, distribution, and human resources,” said Deepak Odhrani, managing director of Supertech Group. “By deploying Infor LN and HCM as part of our digital transformation, Supertech Group has raised its efficiency and productivity, enabling us to focus on our customers’ needs.”

With Infor LN, Supertech Group is now able to capture and manage product warranty information, which is essential when its customers visit for quality audits. The solution has transformed integration between the engineer-to-order cycles, improved sales and finance processes, and increased visibility of complex supply chains. As a result, stock values are now 100% accurate.

The implementation of Infor LN is for 80 users across Supertech Group’s operations in the UAE, Qatar, Oman, and India.

“Supertech Group demonstrates how specialist industrial services and supply companies in the Middle East can leverage digital solutions to drive innovation, raise productivity, enable growth and exceed customers’ expectations,” said Amel Gardner, vice president, Infor Middle East & Africa. “As the region looks to boost its manufacturing capabilities, Supertech Group is well positioned to optimize its performance, supply chains, and workforce.”

Supertech Group building

About Supertech Group

For more than 48 years, Supertech Group has been one of the leading business houses in the Middle East for the supply of industrial products and services in the field of oil & gas, petro-chemical, food & beverage, power generation, primary steel, alternate energy, marine & shipping and general industries. It stocks nearly 50,000 line items from some of the most renowned manufacturers. The company is headquartered in Jebel Ali Free Zone in Dubai with strategically located branches in Abu Dhabi, Dubai and Northern Emirates, Oman, Qatar and India. Visit

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For more information:
Roger Field
Wallis PR

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