Making the business case for analytics

White Paper

Making the business case for analytics

Analytics can help decision makers understand and improve their business. Nevertheless, it can be hard to make a case for investing in analytics solutions. To secure funding, you must demonstrate a business need and quantify the financial impact. This document lays out the best practices for assembling a business case to secure funding for your analytics initiative across these components:

  • Business benefits
  • Total cost of ownership
  • Time to value
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