Scaling customer engagement with streamlined quoting and interactive product visualization
Founded in 1907, Irwin is a global leader in fixed public seating, telescopic seating, and bleacher systems. As a fourth-generation family business, Irwin sought to elevate the buying experience, better showcase its product portfolio, and engage customers through digital experiences.
“As we enter into the transformation of our organization, it was an easy choice to partner again with Infor.”
Coke Irwin
Senior Vice President of Sales and Distribution
Irwin
With Infor™ CPQ, Irwin transformed how it sells complex seating solutions by:
- Simplifying its sales approach through enterprise quoting and guided selling
- Creating a digital twin that complements its Kansas City showroom
- Positioning itself to bring products to market faster as a more holistic solutions provider
“We're really looking at enterprise quoting and CPQ as a whole with the visualization tools to be the digital twin to our Kansas City showroom.”
Brent McClain
Enterprise Director of IT
Irwin
Watch the video to explore the strategy behind Irwin's digital transformation and see what's possible for your business.
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