Overview
Infor Trade Promotion Management is powerful software that helps companies in the consumer packaged goods industry plan, execute, analyse, and optimise trade promotions based on fast insights. It provides real-time visibility into promotion plans, forecasts, and budgets while ensuring complete accuracy.
Key Stats
See some of the results our customers in the fast-moving consumer goods (FMCG) industry are achieving with trade promotion management software from Infor.
2-5%
Revenue growth
50-70%
Reduction in manual tasks
20%
Increase in forecast accuracy
Benefits
Discover the top advantages of using our system and tools to carry out and optimise trade promotions.
Gain total visibility into promotional plans across sales channels, categories, products, functions, and competitors.
Understand what's working and what's not with pre-, in-flight, and post-promotion analysis across profit and loss (P&L) statements for both manufacturers and retailers.
Drive consistency and control with an integrated platform for harmonising pricing, terms, approvals, governance, and more.
View and monitor sales lift volumes, product line profits, promotion ROI, and customer margin performance in real time.
Capabilities
Achieve greater clarity, control, and confidence in sales planning by simplifying promotional budget management. Easily align reports, track annual P&Ls, and spot variances to make more informed decisions.
Easily set and manage planning guidelines tailored to your business needs. Speed up workflows with pre-approvals and effortlessly align top-down plans – all in one powerful tool.
Establish precise baselines for product and customer volumes, and phase sell-out or buy-in rates for actionable insights.
Streamline trade promotions and spend planning with variable and fixed agreements, as well as a comprehensive promotion activity calendar.
Leverage a powerful built-in engine to simplify promotion reviews and approvals – at your desk or on the go through a mobile app for the ultimate convenience.
Make informed decisions with a live financial forecast. Take advantage of granular views of profits and losses, multi-currency support, and seamless demand planning integration.
Plan smarter with scenario planning tools and "what-if" analysis capabilities. Modify any part of your plan and analyse variances to make informed, more agile decisions with confidence.
Maximise ROI with advanced analytics capabilities. Pre-evaluate, adjust, and optimise promotion forecasts – and evaluate results by aligning forecasts with scan data.
In the end, it’s really the point that the key account manager can dedicate more time for driving the business. This is the main goal. It’s not about me or someone else controlling. It’s about how we can invest the time we have best.
VP Sales
Platform
Our trade promotion management software runs on our cloud platform, powered by Infor OS. It helps integrate your systems – providing leading-edge technologies to help you become more data-driven, automate processes and workflows, and harness AI-powered analytics.
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