EXECUTIVE BRIEF
As a fashion brand, how do you run your business? Are you doing weekly planning on a whiteboard? Do you keep track of inventory in spreadsheets? Can you measure performance against key performance indicators (KPIs)? If you rely on a legacy enterprise resource planning (ERP) system, can key stakeholders even utilize it, or do they need to roll up their needs to a few select “super users?” Does your business have lots of data, but it exists in silos and requires time-consuming and error-prone manual processes before it can be shared across business units?
Even if you answer “yes” to these questions you might think, “but what we have works—it’s good enough.” In today’s fast-moving, quickly changing, increasingly competitive fashion industry, good enough is no longer good enough to run your business efficiently. Today’s fashion brands need complete enterprise-wide visibility and the ability to collaborate across the business. They need the agility and flexibility to quickly respond to changing consumer behaviors and new industry dynamics while growing the business to take advantage of new opportunities—ideally before the competition. Today’s way of doing business is data-driven and you need the right tools to access, share, and leverage this data to make business decisions to not just survive, but thrive.
The goal of a smart, modern ERP system is to bring your people together with shared goals. This requires a major cultural shift in thinking across the enterprise. It requires a data-driven mindset across the business. While much of that change is typically driven by management, enlisting change agents from all levels of the company can give employees a sense of ownership toward the changes they’re about to undertake.
The smart, modern ERP system’s origin dates back more than 100 years, when it began as economic order quantity (EOQ), a decision tool for optimizing inventory costs. Over time, additional functionality was added, like finance and CRM, and the individual components were integrated into a single overarching, albeit difficult to use, system.
A simplified definition of ERP is a transaction engine that fashion brands use to manage day-to-day business activities, such as procurement, warehouse and inventory management, manufacturing, sales, and finance. ERP systems can also introduce automation that replaces manual tasks. The goal of an ERP system is to improve business productivity and agility.
As these business systems evolved, they met the needs of their times, but their functionality was directly limited by the available technology. Today’s smart, modern ERP systems might be better called digital operations platforms (DOP) to reflect their agile, artificial intelligence-based, and experience-driven nature, as well as the critical role they play in cloud-based digital businesses.
Some key functionality that smart, modern ERP (a.k.a. DOP) systems bring to organizations include:
Implementing or upgrading to a smart, modern ERP built for Fashion can cause significant disruption to the business, causing the organization to lose focus, or even “break” business processes that the company looked upon as core to their success. As scary as this may seem, the productivity gains and business improvements that your business will miss out on far outweigh the costs and risks.
Modernization has a strategic impact on your fashion brand. Without access to a smart, modern ERP system, it can be difficult or even impossible to support new business models and benefit from the improvements in key performance indicators (KPIs) that come with a successful ERP implementation.
Some of the major benefits of a smart, modern ERP system include:
You can’t achieve return on investment (ROI) if your team members can’t use your ERP system. Updated systems are more intuitive, user friendly, encouraging employees to seek out data and integrate it into the decision-making process.
Enterprise analytics enable fashion brands to connect data across business silos and drill down on overall results and KPIs to functional contributors. With modern ERP systems, businesses can grow the “analytics mindset” within the organization to increase data-driven decision-making and increase operational effectiveness. By aligning enterprise KPIs with department objectives, teams and individuals have a clearer picture of how their priorities impact overall business performance.
ROI is always the key metric for business decision makers, and modern ERP systems help teams communicate more clearly with executive stakeholders through business analytics, scenario planning, and financial impact analysis.
By understanding the drivers of current financial outcomes and then using tools to model future outcomes, teams not only benefit from greater confidence in their decisions, but also get increased support from executives that know they’re investing company resources intelligently.
A major challenge for manufacturers and distributors today is the retirement of employees with years of “tribal” knowledge and expertise combined with a new generation of workers that are less inclined to embark on manufacturing and distribution careers. Without these resources, your company can’t exist. The new generation of digital natives demand technology that is user-friendly and supports how they like to work. This means software that mirrors the look and feel of applications they use in their day-to-day lives and supports immediate access to data and collaboration. For many fashion brands, modern ERP systems have been a key differentiator when targeting this generation of workers.
By extending ERP capabilities beyond operations with a modern platform, fashion brands can increase collaboration across functional areas for improved workflows and increased productivity. As teams leverage improved communications and cross functional data, they can reduce cycle times and increase accuracy. Native social tools within ERP systems allow teams to share rich information across regions and time zones using devices that support work wherever and whenever needed.
ERP systems should support “outside-in” requirements for exchanging information with suppliers, partners, and customers.
Networked support for processes such as supply chain management, product lifecycle management, and order management help to reduce cycle times, increase accuracy, and improve overall business flexibility. Analytics for in-context decisions can factor in third-party data, such as inventory levels, lead times, and demand forecasts for improved planning, scheduling, and cost and risk management.
Organizations on the latest ERP versions see more significant benefits in metrics such as complete and on-time delivery, inventory turns, internal schedule compliance, and reductions in operational costs. These performance improvements have a direct impact on the bottom line, which may even pay for the ERP system.
Analytics, mobility, cloud, partner networks, and the internet of things (IoT) are becoming table stakes in modern fashion manufacturing environments. For example, using IoT and analytics together (such as applying analytics to inexpensive sensors on machinery) can help to support predictive maintenance and enable bigger profits in new service models. Outdated ERP systems can’t support this innovation.
Saying that ERP systems help fashion brands manage day-to-day business activities from cotton to consumer is not only an oversimplification, but it doesn’t address the breadth and reach of modern ERP systems. Not only do modern ERP systems touch and connect virtually every operational corner of a business, they also help foster a data-driven mindset across the business. In doing so, they empower key stakeholders to leverage this information for critical decision-making that can grow the business and increase the bottom line.