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Being supported by hospitality technology solutions designed to help organizations succeed daily is how hotels, resorts, and casinos gain confidence in their partnerships. What are the essentials of this in an era that has proven that the landscape can shift very suddenly? What must be in place to meet today’s challenges and scale for emerging one? Here’s a selected list to consider.

Despite the usefulness of automation and algorithm-based functionality, hesitancy around AI technologies has been common in the hospitality industry. Some organizations have been wary of turning over hotel revenue management forecasting and price adjustments to these features. But are the contributions of machine-learning functionality and human expertise around strategy mutually exclusive? The short answer is no. For revenue management activities, It’s more useful to look at the relationship between AI and human leadership and how one enhances the efforts of the other. Here’s what we mean.

In the hospitality industry, revenue management that includes precision pricing and forecasting plays a vital role in continued resilience. This is in an industry faced with the demands for greater maneuverability and adaptation during a period of unprecedented disruption. What role must machine learning play in supplementing the efforts of hotel revenue management teams? How will that impact how resilient hotels, resorts, and casinos will be in times to come?