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Moderne Modekonsumenten, die oft als bewusste Verbraucher bezeichnet werden, erwarten mehr als eine bloß transaktionale Beziehung zu den Marken, von denen sie Kleidungsstücke kaufen. Sie wollen ein authentisches, personalisiertes und nahtloses Einkaufserlebnis, das den spezifischen Kontext der gewählten Marke widerspiegelt.

High Street retailers and brands face significant headwinds in 2021 considering extended lockdowns, Brexit, demand uncertainties and rising shipping costs. Operational resilience and agility are essential to survive in the near term and grow long term. But “best-practices” of years past tied to efficiency have proven short-sighted; particularly outsourcing of key responsibilities to suppliers, 3rd party logistics providers, overseas agents and banks.

As fashion organizations grow to introduce new products or clothing lines, acquire other companies, shift priorities, and change channels to market, key stakeholders can be left out of the conversation. A networked approach to running your company can solve these problems.

Food and beverage companies looking to mitigate the risk of a recall, or even restore customer faith after a recall should prioritize supply chain transparency. Transparency is a benefit of digital transformation that comes from leveraging the right technology to address operations, processes, and the tools used to get work done.

An established digital ecosystem lets brands reduce design-plan-manufacture cycles, improve supply chain planning accuracy, enable end-to-end inventory visibility, and help manage financial orchestration and liquidity. This helps ensure that the right products get to the right place, at the right time—on budget, and aligned with sustainability efforts that appeal to customers socially and environmentally.