Grow revenue with our trade promotion management software

Leverage lightning-fast pricing, trade investment, and sales planning – all in one place – with trade promotion management software designed for manufacturers of consumer packaged goods (CPG).

Trade promotion manager inspecting products in a supermarket

Overview

The key to successful trade promotion optimization

Infor Trade Promotion Management is powerful software that helps companies in the consumer packaged goods industry plan, execute, analyze, and optimize trade promotions based on fast insights. It provides real-time visibility into promotion plans, forecasts, and budgets while ensuring complete accuracy.

Streamline the full lifecycle of trade promotions, from strategy to execution
Run powerful scenario planning and easily work across multiple currencies
View promotions across direct and indirect customers and retailers, channels, and tactics
Use real-time analytics to optimize promotion effectiveness and ROI on the fly
Optimize the process of allocating funds and avoid overspending

Key Stats

Why FMCG leaders choose our trade promotion management software

See some of the results our customers in the fast-moving consumer goods (FMCG) industry are achieving with trade promotion management software from Infor.

2-5%

Revenue growth

50-70%

Reduction in manual tasks

20%

Increase in forecast accuracy

Benefits

Key benefits of our trade promotion management software

Discover the top advantages of using our system and tools to carry out and optimize trade promotions.

Absolute clarity

Gain total visibility into promotional plans across sales channels, categories, products, functions, and competitors.

Profitable promotions

Understand what's working and what's not with pre-, in-flight, and post-promotion analysis across profit and loss (P&L) statements for both manufacturers and retailers.

Persistent efficiency

Drive consistency and control with an integrated platform for harmonizing pricing, terms, approvals, governance, and more.

Complete forecasts

View and monitor sales lift volumes, product line profits, promotion ROI, and customer margin performance in real time.

Capabilities

Explore our end-to-end trade promotion management tools

Manage sales budgets

Achieve greater clarity, control, and confidence in sales planning by simplifying promotional budget management. Easily align reports, track annual P&Ls, and spot variances to make more informed decisions.

Set planning guidelines

Easily set and manage planning guidelines tailored to your business needs. Speed up workflows with pre-approvals and effortlessly align top-down plans – all in one powerful tool.

Establish baseline

Establish precise baselines for product and customer volumes, and phase sell-out or buy-in rates for actionable insights.

Promotion & trade spend planning

Streamline trade promotions and spend planning with variable and fixed agreements, as well as a comprehensive promotion activity calendar.

Promotion reviews & approvals

Leverage a powerful built-in engine to simplify promotion reviews and approvals – at your desk or on the go through a mobile app for the ultimate convenience.

Rolling P&L forecast of sales plans

Make informed decisions with a live financial forecast. Take advantage of granular views of profits and losses, multi-currency support, and seamless demand planning integration.

Scenario planning & modeling

Plan smarter with scenario planning tools and "what-if" analysis capabilities. Modify any part of your plan and analyze variances to make informed, more agile decisions with confidence.

Trade promotion optimization & analysis

Maximize ROI with advanced analytics capabilities. Pre-evaluate, adjust, and optimize promotion forecasts – and evaluate results by aligning forecasts with scan data.

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In the end, it’s really the point that the key account manager can dedicate more time for driving the business. This is the main goal. It’s not about me or someone else controlling. It’s about how we can invest the time we have best.

Soft Drinks Bottling Company

VP Sales

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Platform

Innovate faster with our built-in platform technology

Our trade promotion management software runs on our cloud platform, powered by Infor OS. It helps integrate your systems – providing leading-edge technologies to help you become more data-driven, automate processes and workflows, and harness AI-powered analytics.

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