Turtle builds the next era of distribution through cloud innovation with Infor and AWS

A strategic focus on digital transformation guided Turtle toward a modern cloud foundation that supports long-term growth and stronger customer value. As a 102-year-old family-owned electrical distributor with a strong focus on innovation, Turtle chose Infor™ and Amazon Web Services® (AWS®) to accelerate this evolution and introduce new capabilities across the business. Infor and AWS bring a deeply aligned partnership that delivers integrated advancements in artificial intelligence (AI), security, and scalability directly within their applications.

Infor solutions, built natively on AWS, provided an industry-focused platform that aligned with Turtle’s goals for innovation and operational progress. This cloud environment enabled rapid access to modern technology, greater agility, and a path to future initiatives that strengthen competitiveness within the distribution landscape. Since Infor's solutions are natively built on AWS, Turtle was able to leverage Infor’s industry-specific focus and AWS’s robust infrastructure and security to adopt modern technology and receive real solutions to its business challenges, at speed.

"Turtle's modernization is built for and with our customers to be forever modern. We choose best-in-class partners who can deliver on that commitment. With Infor CloudSuite™ Distribution on AWS, we're building capabilities that directly improve how fast and effectively we serve customers. We collaborate radically to turn customer challenges into lasting solutions that drive their business forward," explained Teesee Murray, Group President, Turtle.

The go-live represents years of strategic planning and preparation. Turtle recognized that maintaining independence in a consolidating industry required a technology foundation that could scale with growth, adapt to changing customer expectations, and unlock new capabilities without the constraints of legacy systems. Infor CloudSuite Distribution provides that foundation.

How Infor and AWS enabled a new phase of modernization for Turtle

AWS’s cloud infrastructure gave Turtle the scalability, security, and innovation capabilities necessary to modernize their operations. By leveraging AWS’s powerful microservices—such as machine learning (ML) and AI—integrated seamlessly within Infor’s industry enterprise resource planning (ERP) systems, Turtle gained access to cutting-edge tools tailored specifically for distribution.

Infor CloudSuite Distribution delivers immediate benefits across Turtle's operations. The platform's intuitive design elevates the user experience for Turtle's team, making complex distribution processes more straightforward and efficient. New functionality streamlines internal workflows, reducing manual steps and allowing staff to focus on strategic customer relationships rather than administrative tasks. This includes the Infor Velocity Suite, which features generative AI (GenAI), automation, and process mining tools that identify operational bottlenecks and risks. By optimizing workflows without adding headcount, these tools freed Turtle’s teams to focus on higher-value activities that drive growth.

“With Infor CloudSuite Distribution, we know we have the power and depth of technology excellence. We're focused on outcomes—technology must improve the customer experience. Infor CloudSuite Distribution on AWS helps us turn data into insight and insight into action, so we can respond faster, operate smarter, and create better results for our customers. That's the value of our partnership with Infor and AWS,” said Teesee Murray, Group President, Turtle.

Migrating to the cloud with Infor and AWS also enabled Turtle to offload the heavy maintenance burden of on-premises data centers. By transitioning their infrastructure to AWS, managed through Infor’s integrated platform, Turtle reduced technical debt, increased flexibility, and accelerated deployment cycles. This shift allowed IT staff to prioritize innovation and operational support rather than routine maintenance.

Infor Augmented Intelligence Service (AIS), powered by AWS technologies like Amazon SageMaker®, empowered Turtle to build and deploy custom AI models for pricing and inventory optimization. These AI-driven solutions automated repetitive tasks, sped up quote turnaround times, enabled dynamic pricing aligned with market conditions, and improved inventory management—helping Turtle compete more effectively in a highly consolidated industry.

Advancing toward technology leadership

Turtle’s path to becoming a technology-driven leader demonstrates how transformative the right partnerships can be. The move to the cloud opened new pathways for progress across its operations and set a clear direction toward technology leadership and greater agility in how it serves customers.

Infor brings deep industry expertise and configurable cloud applications built for the realities of modern distribution. AWS provides the secure, scalable infrastructure that enables continuous improvement and innovation. Together, these capabilities form the foundation that enhances performance, increases efficiency, and supports long-term growth for Turtle.


“At Turtle, we believe in radical collaboration. I appreciate that Infor builds its solutions for its customers with its customers. That philosophy aligns with how we show up every day, co-creating solutions side by side with the people we serve. This bidirectional partnership is where true, sustainable value is born,” shared David Magee, CIO and CISO, Turtle.

For Turtle, embracing the combined strengths of Infor and AWS is helping it transform its business. This partnership secures its legacy while powering the next century of innovation alongside its customers and partners.

Learn more about how Infor and AWS are leveraging their partnership to support customer transformations.