10 ways to motivate manufacturing customers to reignite stalled projects

For many industrial machinery and equipment (IM&E) manufacturers, COVID-19-related market disruption has been debilitating. In addition to lingering gaps in the supply chain and shortages of some critical raw materials, many customers have moved major purchases aside, waiting for the global economy to stabilize. Delay after delay can perpetuate an already slow economic recovery. Breaking free of this pattern requires a jolt of motivation.

Read this guide to learn ten steps IM&E manufacturers can take to get the attention of their customers and entice them into restarting stalled initiatives.