Over the years and eras, the relationship between hotel and guest at every stage of their journey has meant different things. Today via advanced hotel software solutions, it means placing guests in the driver’s seat at every stage, from booking, to managing services and reservations, to checking out. It also requires connecting services to the guest’s history and preferences to gain a sharper vision for who they are, and what they want. What are the key principles at the technology level that support that? Take a look.